As
discussed in lecture, when Ford introduced assembly line production, the automobile
industry was revolutionized. Cars became available to nearly everyone – and
from then, as author of “The Work of Art in the Age of Mechanical Revolution” Walter
Benjamin argued, cars lost their “aura”. Thus, this lead to a “greater…
decrease in the social significance of [driving cars] … [causing] the sharper…
distinction between criticism and enjoyment of the public” (Benjamin 3).
Because everyone had a car, they lost uniqueness. The mass production of this
“art form” caused decreases in aesthetics and enjoyment in driving.
An aesthetic comparison between a 1931 Ford Model A and 2016 Ford Fiesta. |
In our
present day, however, innovation has only accelerated with a new automobile
revolution: self-driving cars. Similar to Ford’s increased availability, Tesla Motors
strives to do the same with the Model 3. This new release features a lower
price point and some speculate it could be the first truly self-driving car.
This is the Tesla Model 3. It reminds me of a spaceship. |
A fleet of Google self-driving cars. |
Machines
and industrialization eliminate tedious tasks, but if robots continue to
replace ordinary facets of life, what will we be left of us as humans? I fear
“the liquidation of the traditional value” when pairing man and machine
(Benjamin 2). Perhaps I’m too skeptical and should accept this exciting field
of technology (my initial thought was “this is really cool”). Despite the intelligence of robots, man is the
creator. Therefore, I don’t believe artificiality can ever overtake the natural
creativity of humans. Our ideas are central to the “aura” of mankind and, after
all, isn’t that what separates us from machine?
McHugh, Molly. "Tesla’s Cars Now
Drive Themselves, Kinda." Wired. N.p., 14 Oct. 2015. Web. 3 July
2016.
<http://www.wired.com/2015/10/tesla-self-driving-over-air-update-live/>.
Tillemann, Levi, and Colin McCormick.
"Will the Tesla Model 3 Be the First Truly Self-Driving Car?." The
New Yorker. N.p., 14 Apr. 2016. Web. 3 July 2016.
<http://www.newyorker.com/business/currency/will-the-tesla-model-3-be-the-first-truly-self-driving-car>.
Rayej, Shima. "How do self-driving
cars work?." Robohub. N.p., 13 June 2014. Web. 3 July 2016.
<http://robohub.org/how-do-self-driving-cars-work/>.
Levin, Sam, and Nicky Woolf. "Tesla
driver killed while using autopilot was watching Harry Potter, witness
says." The Guardian. N.p., 1 July 2016. Web. 3 July 2016.
<https://www.theguardian.com/technology/2016/jul/01/tesla-driver-killed-autopilot-self-driving-car-harry-potter>.
Benjamin, Walter. The Work of Art in
the Age of Mechanical Reproduction. 1936. N.p.: n.p., n.d. Print.
The Association for the Advancement of
Artificial Intelligence.
N.p., n.d. Web. 3 July 2016. <http://www.aaai.org/home.html>.
Images:
Tesla Model 3. Digital image. Tesla Motors. N.p., n.d. Web. 03 July 2016.
Google Self-Driving Car Project. Digital image. Google Plus. Google, n.d. Web. 03 July 2016.
Images:
Tesla Model 3. Digital image. Tesla Motors. N.p., n.d. Web. 03 July 2016.
Google Self-Driving Car Project. Digital image. Google Plus. Google, n.d. Web. 03 July 2016.
When I got to the part in your blog post about Tesla I immediately thought about the recent autopilot crash that is building a lot of attention recently, and then you mentioned it. It is truly tragic that the accident occurred, but just like every innovation in our society, the scientists will work out the kinks and imporove upon them. It won't be too long when true autopilot will be flawless. And just like Benjamin said, it will lose its aura as well.
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